Stay Active. Earn rewards.
Join the VirtuALL Distance Challenge – organized by the Brewery Running Series ™
Go anywhere. Go everywhere – join us for the 2021 VirtuALL Distance Challenge!
Register solo or with a team and choose from our list of 100+ VirtuALL Distance Destinations across all US States and major territories.
All human powered activities are welcome – run, walk, jog, hike, bike, skate, swim – whatever goes. Receive training and community support + mileage tracking tools and tips to reach your goals + the option to earn amazing rewards along the way.
Do one, do them all! Collect a finisher’s medal, collector’s state magnet and more for each VirtuALL Distance Destination completed.
Be active. Have fun. Give back! A portion of all proceeds supports our nonprofit partners like The Range of Motion Project – dedicated to providing prosthetic care to those without access.
HOW IT WORKS
Register for this event (solo or with a team) – choose your VirtuALL Distance Destination to set your mileage goal
Get moving! Track your progress and see your miles add up
Earn a finisher’s medal, collector’s magnet and more for each VirtuALL Distance Destination you complete. Go the distance and celebrate!
Entry for any singular (1) distance can be completed anytime between 1/1/2021-12/31/2021. You’ll select your VirtuALL Distance Destination at check-out.
Want to run more than 1 Distance Destination? Great! Email email@example.com to ask about ticket packages or check out our Unlimited Pass option below.
You’ll receive a detailed email with instructions for participation after you have registered.
CHOOSE YOUR VIRTUALL DISTANCE DESTINATION
To get more info and tips to choose your VirtuaALL Distance Destination, click below.
JOIN A DISTANCE DETOUR
Our #1 goal is to keep you moving. Whether you’re new to the VirtuALL Distance Challenge, or you’re already half way through the 50 states, these ‘Distance Detours’ are meant to provide extra motivation to cover some miles.
Check out our upcoming schedule and get ready to get moving! Registration options and rewards will vary.
SELMA TO MONTGOMERY MARCH | MAR 7-25
How long? Not long, because the arc of the moral universe is long, but it bends toward justice.
These powerful words were spoken by Rev Dr Martin Luther King Jr as part of the civil rights movement in 1965.
Weeks prior, demonstrations began as a result of violence and discrimination in Selma, AL. Activist John Lewis peacefully set out along with 600 fellow marchers toward the captiol to speak for change. The marchers were met with more violence at the Edmund Pettus Bridge on a day now remembered as ‘Bloody Sunday’ (Mar 7, 1965).
Support came in droves. After successfully fighting in court for their right to march, Martin Luther King and other civil rights leaders set out again on March 21. The crowd grew along the way, reaching upwards of 25,000 marchers, and this time had support of President Johnson and the National Guard. By March 25, they made it to the captiol – covering 54 miles in just 5 days.
This movement ultimately created the Voting Rights Act, a important piece of legislation that prohibits discrimination in voting.
Inviting you to join us wherever you are and travel 54 miles in spirit of John Lewis, Martin Luther King Jr, and all those who marched in this historical movement for civil rights.
Learn more about the Selma to Montgomery March: https://www.history.com/topics/black-history/selma-montgomery-march
New VirtuALL Participants, sign up here and select the Selma to Montgomery distance at check out: https://www.eventbrite.com/e/virtuall-distance-challenge-2021-brewery-running-series-registration-141491670395
Current VirtuALL Participants: email firstname.lastname@example.org to add this distance to your current profile
SHAMROCK THE BLOCK | Mar 13-21
Sign up now and join our next VirtuALL Distance Detour in celebration of St Patrick’s Day – Shamrock the Block!
Travel the distance of these four iconic St Patrick’s Day Parade Routes (9 miles total) between March 13 -21. Raise a VirtuALL Green Beer with us to celebrate Irish culture!
- Savannah – 2.5 miles
- Boston – 3.2 miles
- Chicago – 1.25 miles
- New York City – 1.75 miles
- Commemorative Shamrock the Block Finisher’s Medal
- Four (4) VirtuALL Collector’s state magnets – one to represent each parade location:
- Access to our VirtuALL Distance Challenge tracker app, training calendar, support tools and community
Upgrade to Premium and ADD:
- Shamrock the Block T-shirt
- Shamrock Green Silipint
Do you have the ‘Luck o’ the Irish’? 1 out of every 10 participants will receive a gold coin in the their box of registration goodies! Find the coin – get a prize! (Prizes include craft beer, free registration or credits to use in our online store)
REGISTER BY MAR 1 TO RECEIVE YOUR GOODIES IN TIME FOR A VIRTUALL CHEERS ON ST PATRICK’S DAY!
New to VirtuALL? Sign up here: https://www.eventbrite.com/e/virtuall-distance-challenge-2021-brewery-running-series-registration-141491670395
Current VirtuALL Participants sign up through our tracker app! Use Hoppy Points if you got ’em.
EASTER HOP TO IT | APR 4
Details coming soon!
KENTUCKY RUN FOR THE ROSES | APR 30 - MAY 1
Details coming soon!
COMPLETED DISTANCE DETOURS
DESTINATION: BOURBON STREET | MARDI GRAS | FEB 16
DESTINATION: BOURBON STREET
Travel 2 miles with us on Fat Tuesday, Feb 16 in celebration of Mardi Gras!
Earn your Finisher’s Medal and Louisiana Collector’s State Magnet PLUS get local goodies and access to all our VirtuALL Event Festivities!
- Bourbon Street VirtuALL Finisher’s Medal
- Louisiana State VirtuALL Collector’s Magnet
- Cafe du Monde Beignet Mix (FULL SIZE 28oz package)*
- Cafe du Monde Chicory Coffee (FULL SIZE 15 oz can)*
- Pro tips from expert in the kitchen: @sohappyyoulikedit
- Virtual tour of Bourbon St from expert local guides
- Festive jazz playlist of local New Orleans artists
- Doorprize giveaways like Abita Beer Delivery, VirtuALL merchandise, and more!
New to VirtuALL? Register here through Eventbrite – select the DESTINATION: BOURBON STREET ticket at check out. Get ready to run, walk, jog, hike, bike, ski, skate, swim to earn awesome rewards! You’ll receive a detailed email with instructions for participation after you have registered.
Current VirtuALL Participants – click here to add this distance to your current registration (use Hoppy Points if you got em!) Enjoy all the perks and join in the festivities.
*Cafe du Monde Beignet Mix and Coffee available while supplies last. Register by Feb 10 to ensure your goodies ship prior to event day. Delivery times all subject to delay.
GROUNDHOG DAY CHALLENGE | FEB 1-7
🐻Ok campers, rise and shine! Groundhog Day is right around the corner, and not to put any pressure on dear ol’ Punxsutawney Phill, but we’re hoping his shadow appearance helps clarify when we can all safely gather again.
Regardless of the outcome – let’s have some fun!
Join us in celebration of Groundhog Day and commit to traveling the same number of miles at the same time, every day between Feb 1-7, and earn a special Groundhog commemorative medal and tri-blend t-shirt.
Already a VirtuALL Participant? Add to your registration (use Hoppy Points if you got em!) and make some serious progress on your current Distance Destination.
New to VirtuALL? Register through Eventbrite – pick your first Distance Destination and run, walk, jog, hike, bike, ski, skate, swim to earn awesome rewards! Over 100+ options to choose from ranging from 1-1000+ miles, plenty of which you can achieve within this 1 week of activity! Travel solo, or sign up with a team to see your miles add up more quickly.
NATIONAL MALL | INAUGURATION DAY | JAN 20
Let’s virtuALLy join the celebration and run / walk / jog this iconic distance around our Nation’s Capital on Jan 20 – Inaguration Day!
This 4.3 mile #DistanceDestination starts and ends at the US Capitol Building, looping down the paved path of the National Mall mall to the Lincoln Memorial and back – passing sites like the Smithsonian, World War II Memorial, Reflecting Pool and the Washington Monument.
Run, walk, jog, hike, bike, swim – whatever goes! Travel this 4.3 mile distance in celebration of Inauguration Day Wednesday, January 20, 2021 🎇
Get a VirtuALL finisher’s medal and collector’s state magnet to commemorate your distance location + downloadable training calendar, support tools, your chance to earn points for our online store and more!
Sign up now and select the National Mall Distance Destination at check out – #linkinbio or visit www.breweryrunningseries.com/VirtuALL
ALREADY REGISTERED FOR THE VIRTUALL UNLIMITED PASS? Email us email@example.com to add this Distance Destination to your tracker app for tomorrow (1/20/21).
Track Your miles
Run, walk, jog, hike, bike, skate, swim – ALL activities welcome. Every mile you want to count, counts!
Keep an eye on your inbox! You’ll get all the info you need to participate after you register. Questions? Contact us at any time: firstname.lastname@example.org
EARN THE GOODS
Collect them ALL! The state magnets are designed to fit together to form a 12″ x 16″ full map of the USA.
Select the Premium or Unlimited registration and earn even more rewards as you work toward your mileage goals.
Reminder: It’s about your goals, at your pace. Be sure to consult your physician before beginning a new fitness program.
Whether you’re in it for glory or goodies – we’ll help you celebrate hitting your mileage goals!
It’s more fun with friends – join us on Strava to get and give kudos along the way
Check out our Online Store
STANDARD REGISTRATION INCLUDES:
VirtuALL finisher’s medal and collector’s state magnet to commemorate your distance traveled + downloadable training calendar
PREMIUM REGISTRATION INCLUDES:
VirtuALL finisher’s medal and collector’s state magnet to commemorate your distance traveled + downloadable training calendar + you can earn points to redeem for awesome goodies in our VirtuALL online store!
- 25% to distance goal – 250 points
- 50% to distance goal – 250 more points
- 75% to distance goal – 250 more points
- 100% to distance goal – 250 more points
VirtuALL store goodies include things like: VirtuALL + Brewery Running Series branded merchandise, locally sourced craft beer, coffee, kombucha, recovery tools and more! Items will change regularly throughout the year.
Earn up to 1000 points by completing your full distance goal. Use your points however, and whenever you like throughout your challenge.
VIRTUALL UNLIMITED PASS INCLUDES:
- VirtuALL finisher’s medal + collector’s state magnet for each distance traveled – complete as many as you’re able by 12/31/21 and build your map! Each individual state magnet is designed to fit together to form a 12″ x 16″ map of the contiguous US + additional magnets for Alaska, Hawaii and 5 major territories (American Samoa, Guam, Northern Mariana Islands, Puerto Rico, U.S. Virgin Islands).
- Downloadable training calendar
- 250 points per distance completed to redeem awesome goodies in our VirtuALL online store (*max 10,000 points per calendar year)
- VirtuALL Challenge triblend tshirt
- PLUS – Exclusive VIP VirtuALL Competitor’s Jacket
Registered as a team? Each team member will be able to record / track their individual mileage and then you can all check your overall team distance. Work together to hit your goal!
FREQUENTLY ASKED QUESTIONS:
And other fine print details
Where do I run, walk, jog, hike, bike, swim...?
Are there COVID guidelines?
What time does the activity start?
How does the tracking work?
Registered as a team? Each team member will be able to record / track their individual mileage in the VirtuALL tracker app and then you can all check your overall team distance. Work together to hit your goal!
So I have to manually record my mileage?
What if I forget to track a run, or my phone dies, or....
Can I do this challenge along with other live / virtual running events or training?
How long do I have to complete my mileage goal?
Do treadmill miles count?
How about stationary bike?
What kind of activity isn't allowed?
There are so many options, some are short and some are WAAAY too long. How the heck am I supposed to pick one of these distances?
Some of these distances may seem out of reach for some. That’s why we’re trying to ensure there’s a range of available options. Perhaps a state’s perimeter is too far for you to go alone – remember, you can accumulate miles solo or as a team – consider inviting friends and fam to join you! Or maybe you log plenty of miles running but now’s a good time to mix it up! Biking is a great way to see miles rack up quick. The average rider travels 10-20 miles per hour; if you go for a couple rides per week, you’ll start to see triple digits in no time!
Are the distances certified?
Do I have to live in the state I select?
We hope these distance options serve as a fun way to not only keep you moving but encourage you to (virtually) experience and enjoy many parts of our country!
How do the prizes work?
- For all registration types, you will earn the VirtuALL finisher’s medal and collector’s state magnet by completing your registered distance goal
- If you registered for the Premium option, you will earn 25 points at 25%, 50%, 75% and 100% of your goal to redeem for rewards in our VirtuALL online store (100 points total)! For each milestone achieved, you will get a notification email with instructions for how to redeem.
- If you registered for the Unlimited Pass – you will earn 25 points at 25%, 50%, 75% and 100% of your goal to redeem for goodies in our VirtuALL online store (100 points total, for each distance completed). For each milestone achieved, you will get a notification email with instructions for how to redeem.
- If you registered as a team, each team member will earn prizes / rewards based on their individual registration type. In addition, once you all achieve your mileage goal, we’ll organize a virtual team cheers by helping you pick a date / time to (virtually) gather and toast your accomplishment!
When will the rewards / prizes ship?
- Your VirtuALL finisher’s medal and collector’s state magnet will ship after you complete your distance
- Goodies earned through points in our VirtuALL online store will be shipped within 2-4 weeks of you making your selection
- Any add-on goodies – like the VirtuALL t-shirt or tech gear will ship after you register
For all prizes / rewards, please allow 2-4 weeks for delivery. We will try to save packaging and combine shipments if possible.
WHY ARE WE DOING THIS
Our mission is to be active, have fun and give back. We believe in getting regular, healthy activity and celebrating milestones along the way. We know having a community of supporters can keep us going, even on the toughest of days, and by making a commitment to better ourselves, we are helping others do the same.
By signing up for this challenge, you are joining our community and making that commitment to get, and keep your body moving! All ages, all levels are welcome. It’s not about how far, or fast you go – it’s just that you GO! We’re in this together.
Learn more about the Brewery Running Series – who we are and how we got started – and check out live events in your area!
Because it’s always more fun with friends.